Beauty of Joseon: Unlock the Joseon Dynasty's Best-Kept Skincare Secrets in the UAE
Centuries of Korean herbal wisdom meets modern skincare science. Discover why millions trust Beauty of Joseon for their glass-skin goals — now available in the UAE at Yesora Beauty.
Shop the Collection →What Is Beauty of Joseon?
Founded in 2016 by Sumin Lee, Beauty of Joseon is a Korean skincare brand inspired by the beauty traditions of the Joseon Dynasty (1392-1897). The brand draws its formulations from the Gyuhap Chongseo, a historic encyclopedia that documented household practices including skincare recipes passed down through generations of Korean women.
What sets Beauty of Joseon apart from other K-beauty brands is its commitment to hanbang — traditional Korean herbal medicine. Every product blends time-honored ingredients like ginseng, rice, green plum, and propolis with clinically proven actives such as niacinamide, retinal, and SPF filters.
"Hanbang is not just skincare — it's a philosophy. It's about treating the skin as a living ecosystem that thrives when nourished with nature's finest botanicals, refined by centuries of wisdom."
In 2026, Beauty of Joseon expanded to over 640 Sephora stores in the US and continues to be one of the fastest-growing K-beauty brands globally. Their Relief Sun SPF50+ has been featured in over 100,000 TikTok videos, and the brand has earned cult followings in Vogue, Allure, and Marie Claire.
Why Hanbang Skincare Works for UAE Skin
Living in the UAE presents unique skincare challenges: intense UV exposure year-round, air conditioning that strips moisture, humidity fluctuations, and desert dust. Beauty of Joseon's formulations address every one of these concerns:
- Lightweight hydration: Rice and ginseng extracts deliver deep moisture without heaviness — essential in 40°C+ heat.
- Barrier repair: Probiotics and fermented ingredients strengthen the skin barrier against AC-induced dryness.
- Powerful sun protection: The Relief Sun line offers broad-spectrum SPF50+ in textures that won't melt, clog, or leave a white cast.
- Gentle brightening: Niacinamide and alpha-arbutin fade hyperpigmentation from sun damage without irritation.
- Anti-aging without aggression: Ginseng and snail mucin smooth fine lines while respecting sensitive, heat-stressed skin.
Unlike heavy Western moisturizers, Beauty of Joseon's layering-friendly textures allow you to build hydration gradually — a Korean skincare principle that's perfectly suited to the Gulf climate.
Key Ingredients Decoded
Ginseng (The Crown Jewel of Hanbang)
Packed with antioxidants and saponins, ginseng has been used for centuries in Korean medicine. In skincare, it firms, energizes, and brightens tired skin while enhancing circulation for a youthful glow. Beauty of Joseon uses concentrated ginseng extract (up to 30%) in their Dynasty Cream and Revive Serum.
Rice Extract & Rice Ferment
A staple in Joseon-era beauty rituals, rice water was used by court women for its brightening and softening properties. Modern science confirms rice extract delivers amino acids, vitamins B and E, and natural moisturizing factors that plump and illuminate dull skin.
Propolis & Niacinamide
This powerful duo combines bee propolis (a natural antibacterial and healing agent) with vitamin B3 to balance sebum, reduce redness, and even out skin tone — ideal for combination skin types common in humid climates.
Snail Mucin
Rich in glycoproteins, hyaluronic acid, and glycolic acid, snail mucin accelerates cell regeneration and provides intense hydration. Combined with ginseng in the Revive Serum, it creates a powerhouse anti-aging treatment.
Shop Beauty of Joseon at Yesora Beauty
Authentic products with fast UAE delivery. Prices in AED.
Relief Sun: Rice + Probiotics SPF50+ PA++++
Dhs. 59.99Dynasty Cream 50ml
Dhs. 75.00Revive Serum: Ginseng + Snail Mucin
Dhs. 71.00Relief Sun Aqua-fresh: Rice + B5 SPF50+
Dhs. 64.00Glow Replenishing Serum: Propolis + Niacinamide
Dhs. 63.99Build Your Beauty of Joseon Routine
A simple, effective 4-step regimen tailored for UAE skin.
Cleanse (PM)
Start your evening routine with an oil-based cleanser to dissolve sunscreen, makeup, and daily grime. Follow with a gentle water-based cleanser.
Try: Beauty of Joseon Ginseng Cleansing Oil
Treat (AM & PM)
Apply a targeted serum to address your primary concerns — brightening, anti-aging, or hydration.
Try: Revive Serum (Dhs. 71.00) for anti-aging or Glow Replenishing Serum (Dhs. 63.99) for brightening
Moisturize (AM & PM)
Seal in hydration with a lightweight cream that locks moisture without clogging pores in the UAE heat.
Try: Dynasty Cream (Dhs. 75.00) — rich in ginseng for plump, dewy skin
Protect (AM — Non-Negotiable!)
The UAE's UV index frequently exceeds 11. A high-quality SPF is essential every single morning, rain or shine.
Try: Relief Sun Rice + Probiotics SPF50+ (Dhs. 59.99) for dewy finish or Aqua-fresh SPF50+ (Dhs. 64.00) for matte finish
Frequently Asked Questions
Everything you need to know about Beauty of Joseon in the UAE.
Yes! Beauty of Joseon products are lightweight, non-greasy, and formulated with hydrating ingredients like rice extract and probiotics that work well in hot, humid conditions. The Relief Sun SPF50+ is especially popular in the Gulf region for its lightweight texture that doesn't melt or feel heavy under the sun.
Hanbang refers to traditional Korean herbal medicine. In skincare, it means formulas enriched with time-tested botanical ingredients like ginseng, rice, green plum, and propolis. Beauty of Joseon draws from the Gyuhap Chongseo, a Joseon-era encyclopedia, to create modern products rooted in centuries of Korean beauty wisdom.
The Relief Sun: Rice + Probiotics SPF50+ is the perfect entry point. It's the brand's most popular product worldwide, offers excellent sun protection with skin-nourishing ingredients, and works for all skin types. At Dhs. 59.99 on Yesora Beauty, it's an accessible introduction to hanbang skincare.
Yes, Yesora Beauty delivers Beauty of Joseon products across the entire UAE including Dubai, Abu Dhabi, Sharjah, and all other emirates. All products are 100% authentic and sourced directly.
Absolutely. Beauty of Joseon focuses on gentle, skin-barrier-friendly formulations. The brand avoids harsh irritants and uses soothing traditional ingredients. Products like the Dynasty Cream and the Revive Serum with Ginseng + Snail Mucin are particularly well-suited for sensitive skin types.
Yes, Beauty of Joseon is a cruelty-free brand. They do not test on animals and are committed to ethical, clean formulations that prioritize both skin health and responsible manufacturing.
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